Educating customers about gold purity is essential for building trust and closing sales. This guide breaks down the different gold purity levels and provides tips to communicate them effectively to customers.
教育客户了解黄金纯度对建立信任和促进销售至关重要。本指南将详细说明黄金纯度的分类，并提供有效的沟通技巧。
Gold purity is measured in karats (K), representing the proportion of gold mixed with other metals. Here’s an easy breakdown:
黄金纯度以克拉（K）表示，代表黄金与其他金属的混合比例。以下是简单的分类：
999 Gold (24K): Known as pure gold, it contains 99.9% gold. This gold is highly valued for its purity but is softer and more prone to scratches, making it ideal for investment purposes.
999金（24K）：俗称纯金，含金量达99.9%。由于其高纯度，价值最高，但质地较软，容易划伤，适合投资用途。
916 Gold (22K): Composed of 91.6% gold, it is harder than 999 gold, making it suitable for intricate jewellery designs and daily wear.
916金（22K）：含金量91.6%，硬度高于999金，非常适合制作复杂的珠宝设计以及日常佩戴。
750 Gold (18K): Made up of 75% gold and 25% other metals, this gold offers a balance of durability and luxury, commonly used in stylish, durable jewellery.
750金（18K）：含金量为75%，其余为其他金属，兼具耐用性和奢华感，是时尚珠宝的理想选择。
Gold purity is also expressed as fineness, indicating the gold content in parts per thousand. For example, 999 gold equals a fineness of 999.
黄金纯度也可以用“成色”来表达，以千分比计算。例如，999金的成色为999。
This chart illustrates the composition of various gold karat:
以下表格展示了不同克拉金的成分组成：
| Gold Type 金类 |
Karat 克拉数 |
Gold (Au) 金（Au） |
Silver (Ag) 银（Ag） |
Copper (Cu) 铜（Cu） |
Zinc (Zn) 锌（Zn） |
Palladium (Pd) 钯（Pd） |
| Yellow 黄金 |
9K | 37.5% | 42.5% | 20% | ||
| 10K | 41.7% | 52% | 6.3% | |||
| 14K | 58.3% | 30% | 11.7% | |||
| 18K | 75% | 15% | 10% | |||
| 22K | 91.7% | 5% | 2% | 1.3% | ||
| Rose 玫瑰金 |
9K | 37.5% | 20% | 42.5% | ||
| 10K | 41.7% | 20% | 38.3% | |||
| 14K | 58.3% | 9.2% | 32.5% | |||
| 18K | 75% | 9.2% | 22.2% | |||
| 22K | 91.7% | 8.4% | ||||
| White 白金 |
9K | 37.5% | 62.5% | |||
| 10K | 41.7% | 47.4% | 0.9% | 10% | ||
| 14K | 58.3% | 32.2% | 9.5% | |||
| 18K | 75% | 25% (or Pt) (或铂金) |
Gold purity affects its price, durability, and appearance. Here’s how to tailor your pitch:
黄金纯度影响黄金的价格、耐用性和外观。以下是针对不同客户的建议：
For Investors: Highlight 999 gold for its high value and authenticity.
投资者：强调999金的高价值和纯度。
For Fashion Buyers: Emphasize 916 or 750 gold for their balance of durability and design versatility.
普通买家：推荐916金或750金，以其耐用性和设计多样性为亮点。
Use Visual Aids: Provide comparison charts, physical samples, or illustrations to visually demonstrate the differences.
利用视觉工具：使用对比图、样品或示意图直观展示差异。
Tailor Explanations: Adjust your message based on customer preferences. For example, explain purity and value to investors, and focus on design and durability for fashion-forward customers.
定制化讲解：根据客户需求调整讲解。例如，向投资者强调纯度和价值；向普通买家突出设计, 硬度与耐用性。
Always offer receipts and certifications detailing the gold’s purity. Certifications such as hallmark stamps ensure customers of their purchase’s authenticity and value.
提供详细的购买凭证和认证，包括黄金纯度和成色等信息。认证如印记能确保客户对购买的黄金真实性和价值的信心。