Educating customers about gold purity is essential for building trust and closing sales. This guide breaks down the different gold purity levels and provides tips to communicate them effectively to customers.
Gold purity is measured in karats (K), representing the proportion of gold mixed with other metals. Here’s an easy breakdown:
Chinese New Year represents one of the most significant festivals in many cultures, driving gold jewellery sales through cultural traditions, gifting practices, and emotional connections.
As a retailer, understanding the power of this festival and preparing your gold jewellery business accordingly is key to boosting sales during this lucrative period.
In the competitive world of gold jewellery, maintaining transparency and trust is essential for both retailers and consumers. Adhering to trade description regulations is a critical factor that ensures your business operates legally, ethically, and successfully.
In Malaysia, the Trade Description Act 1972 and the Trade Description (Articles Made of Precious Metals) Regulations 1994 provide a comprehensive framework for the gold jewellery industry to prevent misleading claims and uphold high standards of honesty and integrity.